Download the PDF

CONTACT:Deanna Dugo
Margie Korshak, Inc., 312.751.5521
ddugo@korshak.com

For Immediate Release

IronClads™ Named “Best in Show” at 2008 Chicagoland Outdoors Show

CHICAGO (January 23, 2008) - The Chicagoland Outdoors Show is proud to award IronClads™-Lake Resources of Wisconsin the 2008 Chicagoland Outdoors Show “Best in Show” Award as seen by outdoor writers representing ESPN Outdoors, Midwest Outdoors, the Chicago Sun-Times and others in the outdoors media attending the show.

IronClads™ Soft Bait Brands were deemed “Best in Show” Award winners based on three main criteria:

• Product novelty – cutting edge, patent pending technology
• Product design and effectiveness - contemporary design and bullet proof soft plastic lures anglers can use again and again
• Conservation ‘’Green” Philosophy - IronClads™ soft baits do not rip or tear off from fish strikes or under normal fishing conditions. It has been estimated that over 12,000 tons of soft plastic lures are lost as waste in the US alone annually. IronClads™ soft baits stay on the hook, almost permanently.

The Chicagoland Outdoors Show is again proud to announce IronClads™-Lake Resources the overall Best in Show Award for 2008.

IronClads™ Soft Bait Brands are listed a Bassmaster Magazine 2008 Buyer’s Guide Hot Lure Buy.

ABOUT IRONCLADS™ Soft Bait Brands

IronClads™ soft bait brands are soft fishing lures used for fishing virtually every fish species swimming the planet.

For Spring 2008, these lures will be available 12 colors in the following Clads™ series: wormClads™ - 5½’’ stick and 6½’’trick series; shadClads™ - 4’’ paddle tail and 5’’ jerk series; tubeClads in 3½’’; and 4” shrimpClads™. The IronClads™ Soft Bait Brands launch will be at the Bassmaster Classic Outdoor Show in Greenville, SC with American Bass Angler National Champions, CEO Morris Sheehan and the Bassmaster himself, Ray Scott.

Fishing Hall-of-Famers, pros and everyday anglers who have witnessed IronClad® technologies and products are lauding IronClads® ‘’breakthrough technology’’. Conservation and environmental groups the same.

• For Anglers: IronClads® product technologies render soft bait lures and components ‘’ironclad’’, that is, IronClads® soft bait lures and components are nearly indestructible to fish strikes and regular field use by anglers while retaining supple, life-like lure action and feel. IronClads® products LockOn® to hooks and lure sets -nearly permanently while retaining ‘’ironclad’’ characteristics. This means more fishing fun for anglers and reduces or halts costly duffle-bag stock ups of conventional soft plastics.

• Tournament Anglers are salivating for IronClads®: imagine catching more fish, getting in 2 or 3 times more casts and covering that much more water during a tournament: this means won tournaments.

• For Guides and Outfitters, buying IronClads® means substantially less purchases of bags of costly conventional soft plastics and more money in bank accounts.

• For the Environment and our Public: IronClads® soft baits halt the release of harmful soft lure plastic materials because IronClads® stay on hooks and lure sets. Imagine this, virtually every soft lure sold in stores is released into the environment –every soft lure on the wall. It has been estimated that over 25,000,000 lbs are produced annually -and lost. That’s a lot of soft plastic lure waste. IronClads® technologies offer an effective, responsible response by anglers in regard to these issues and concerns.

IronClads® are ‘’Ushering in the Soft Bait Revolution™’’.

ABOUT LAKE RESOURCES
IronClad® products and technologies were co-developed with the University of Wisconsin Madison Polymer Engineering Center, the Weinert Center for Entrepreneurship and Anglers seeking to find solutions to decades old issues and concerns posed by conventional soft bait lures: rip up and tear offs of lures, lost fish, expensive stock ups, and environmental waste swirls in our oceans, lakes, rivers and streams. We have it here in IronClads®.

IronClads™, ‘’Global Innovation for the World’s Pastime™’’

Lake Resources Group recently finished in the top 10 for advanced manufacturing of the 2007 (Wisconsin) Governor’s Business Plan Contest. IronClads® soft bait products also balloted very strongly at ICAST50 in the Best of Show Soft Lure Category behind Pure Fishing.

Lake Resources Group has also established the Lake Resources Trust, a fund that issues a percentage of company sales for youth & angler education, fisheries and wildlife restoration projects. Ten percent of Angler on-line sales are donated by the Lake Resources Trust for conservation/wildlife restoration projects and angler education.

Orders from anglers and distributors will be taken starting mid-February online and deliveries will start end of February and early March. 

For more information about sales and distributorship opportunities and buying IronClads™ Soft Bait Brands, contact Lake Resources at 1-608-513-3535, or visit the website at www.buyironclads.com.